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Is Hyperpigmentation the New Wrinkle?

Elure targets age spots in professional skin care marketplace.

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By: TOM BRANNA

Editor

With the advent of Botox and Dysport women have new peace of mind in the war against wrinkles.Today, there’s a new enemy in town… hyperpigmentation. Known as age spots, sunspots and discoloration, hyperpigmentation has become the new wrinkle for many. Until recently, consumers fought hyperpigmentation with skin bleaching creams, chemical peels and laser procedures. Now, Syneron Medical Ltd.has created a new topical solution, Elure, said to erase signs of hyperpigmentation in 28 days. Acco...

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